Can you give us an introduction to both yourself and TrueLab Game Studios?
Sure, my name is Karl von Brockdorff. I’m the Chief Marketing Officer of TrueLab and I lead the marketing and creative direction for the studio as of 2023. TrueLab is a company that has been creating high-quality online slot games for several years and our team is made up of industry veterans who are passionate about creating engaging games that keep players entertained. As of this year, we’ve expanded our team and we're excited to be releasing some upcoming unique and interesting games with cutting-edge features and never-before-explored themes. We're always looking for new and innovative ways to keep players engaged and we're confident that our upcoming games will do just that.
How has the iGaming market changed since the company first started?
In this fast-paced industry staying ahead of the curve is crucial for success. Our team has been navigating the market since its inception, and as a company, we have adapted to the diversification and saturation by embracing it as an opportunity. We stand out by pushing the boundaries of innovation and consistently delivering engaging, high-quality games. We understand that in a crowded market, it's not about having the most games, it's about having the best games. That's why we focus on quality over quantity, and our commitment to excellence has allowed us to rise to the best of the competition and make a name for ourselves in the industry.
Can you tell us about your upcoming title, Guns, Love & Therapy?
'Guns, Love & Therapy' is a bold and thought-provoking game that pushes the boundaries of what's possible in the industry. This satirical take on current social issues centers around richly developed characters, including two gay mercenaries named Big D Straddler and Midnight Cowboy, who are on a mission to take down a twisted cult leader who utilizes gay conversion therapy as a form of brainwashing. The gameplay is unique and exciting, with randomized symbol counts per spin, high volatility, and two bonus rounds with sticky and random wilds. For added thrill, players can choose to purchase a bonus feature to enter either of the two bonus rounds. We believe this game will raise the bar for our studio and be a stand-out release in the coming year.
And what about the release date for the game?
Guns, Love & Therapy is coming out on Valentine’s Day. The tagline "It's the wrong time to be coming out" is not only catchy, but it also captures the spirit of the game's story. Set in a post-apocalyptic world, the game takes on the ongoing journey for gay rights and acceptance in a satirical context and is taken to an extreme.
We understand that AI has a role to play in the development of the game. Can you tell us about this?
Yes, AI played a significant role in the development of Guns, Love & Therapy. We used AI to assist with the creative direction of the game, specifically in the areas of storytelling, character creation, and art.
Our team of writers used AI tools to generate ideas for storylines and characters, which we then refined and developed into a cohesive narrative. The AI also helped us to create unique and compelling characters, with rich backstories and personalities.
Additionally, we used AI to generate conceptual art for the game, such as some character designs and backgrounds. The AI algorithms helped us to create a unique visual style for the game that is both striking and cohesive.
We believe that AI is a valuable tool for the development of online slots and other games, as it allows us to create engaging and immersive experiences for our players. We're excited to continue to explore the possibilities that AI offers and to innovate within the industry.
What can you tell us about the company's future plans in terms of game innovations, projects, and/or new markets?
Sure, in terms of game innovations, we're always looking for new and exciting ways to push the boundaries of what's possible with online slot games. One area we're particularly focused on is the integration of new technologies like NFTs to enhance the player experience through new to market loyalty systems. We're also experimenting with new game mechanics and features as well as visual features like 3D reels.
In terms of projects, we're always working on new and exciting games, and we have a number of new titles in development that we're excited to share with our players. We're also looking to expand our reach into new markets, and we're actively working to bring our games to new regions, which will see a significant increase this year through newly acquired distribution networks.
Overall, we're committed to continuing to innovate and push the boundaries of what's possible in the world of online slot games. We're excited to see where the industry will go in the coming years and we're determined to be at the forefront of it all.
