YouTube Gambling Streamers Research 2021

About the Database

All the data that was used in this document, was obtained between 03:00 and 04:00 AM, on January 3^rd, 2022. You should understand that a certain deviation is possible because the parsing of thousands of videos needs an hour to complete.

Our Streamers Database has 259,135 videos, which were viewed 3,505,994,381 times, liked 69,874,006 times, and have a total of 9,458,007 comments. The overall length of all these videos was over 86,732 hours.

The History of Gambling Streamers on YouTube

The first video was published on 09.12.2007 by  ARPLATINUM, but this video is not gambling-related (2007 LEAF ROOKIES AND STARS FOOTBALL BOX BREAK BUST).

The first gambling-related video was published on 07.10.2008 by Mr. SlotsBoom and it was called Wizard of Oz Casino Slots game in casino. This is the oldest gambling-related streamer in the NSG database, which continues to publish videos to this day. He is the 26^th in the NSG Global Rating and the 19^th in the Offline Streamers Rating for 05.01.22.

Graphic 1. The number of new videos from gambling streamers for each year

There are a total of 58,792 videos that were published in 2021 by the streamers from our database and this accounts for 22.7% of all videos published since 2007.

Graphic 2. The number of streamers that published at least one video by year

The graphic of the new gambling streamers and bloggers joining YouTube is very similar.

But what is especially interesting, is the number of new videos per streamer, by year.

Graphic 3. Average and Median number of videos, published by streamers each year

As we wrote earlier, the first gambling-related videos started being published in 2008. Up to 2011, we can’t observe any strong tendencies in this sector. The differences between the average and median values tell us that most channels didn’t publish a lot of new videos and that a small number of streamers generated most of the new content.

In 2012 we noticed practically a 3-times growth of the average number of videos per streamer and over 4.7 times growth of the median. This is the first indication of major growth. The average streamer started to publish more clips.

For the next 2 years, the average number of videos continues to grow, but the median is at a stable level. We can conclude that creators are working on their business, and they’re growing their share of the YouTube gambling market.

The second big growth phase happened in 2015. We’d like to name this a phase of growth in quality because the average number of videos didn’t increase, but the median went up to 80 videos per streamer. It’s a number that tells us that most streamers started to create more new content and that the competition in the industry increased.

Since 2017, the median number has been growing. The gambling niche has continued to increase, and its authors were forced to work harder, to keep their viewers with the help of new and original content.

Our assumption about the quality boost in the middle of 201X is illustrated by graphic number 4 – where you can see the average length of videos, by year of publication.

Graphic 4. The average length of the video, by year of publication

From 2007 to 2015, the median length of gambling videos on YouTube was 2:50 minutes. In 2016 we see the start of the growth for this metric, and it’s getting up to 27:07 minutes in 2021. Streamers not only started to create more videos, but the average length has increased as well.

Based on this data we can conclude that it only took 7-8 years for the industry to start growing massively, starting from the very first videos published in 2007 – 2008, and getting to the streamer videos that became a massive trend in 2015 – 2016.

What about the audience though. Did the number of YouTube visitors for these channels increase, and how much time did they spend watching gambling-related videos?

An important note about graphics 5 and 6: they are based on the data of all views for videos, released for the corresponding year. If a video was published in 2015, and the viewer saw it in 2021, then the view will be recorded in the year when the video was published. Don’t forget that these two charts are designed to illustrate trends.

Graphic 5. Total views of all videos, released in a given year

The graphic suggests that the supply from visitors and demand from streamers meet in 2016. Gambling-related videos that were released in 2021 from streamers and bloggers that we’re tracking, were viewed a total of 859,957,926 times!

Graphic 6. Average views per video, for releases in a given year

Chart 6 is important for authors – for the last 4 years, the average number of views per video stopped growing, and it reached 14,627 views in 2021. We think that the reason is that there are a lot of new videos posted every day, and viewers have not been able to keep pace with all this content.

YouTube Gambling Streamers in 2021

58,792 videos were published on the YouTube channels of 271 authors, that we track. Overall, these videos were viewed 859,957,926 times, have 27,867,072 likes, and have a total of 2,906,238 comments.  If you would try to watch all these streams, you would need 2 years, 335 days, 18 hours, 35 minutes, and 50 seconds. Without taking a vacation, eating, or sleeping!

The next part of our research is for the key parameters of videos, which were published in 2021.

Indicator	Median	Avg	Maximum
Length	00:12:11	00:27:07	11:59:08
Views	2,635	14,627	1,812,433
Likes	147	489	27,844
Comments	20	50	4,027

Table 1. 2021 YouTube gambling video stats 

Every indicator has a difference between the median and the average. This is an indication of heterogeneity among the authors' policies when it comes to content creation.

The top 45 streamers, which have 80% of all views of gambling videos in 2021, have in the last year:

• 16,370 videos (27.8%)
• 21,038,638 likes (75.5%)
• 1,534,706 comments (52.8%)

Detailed stats are in Appendix 1.

Graphic 7. The share of views for all videos that were published by streamers on YouTube channels in 2021

We categorize the authors, based on the topics of their channels, into 3 groups:

• Offline streamers – they create content in real brick-and-mortar casinos
• Online streamers – who devote their channels to online casinos and games
• Lottery and Scratch Cards

One streamer can participate in 1-2-3 categories, as authors publish a wide range of videos regularly. For example, the Stop and Step.

Graphic 8. Streamers by types of content

TOP 10 Popular YouTube Gambling Streamers in 2021

This rating is based on the views of all videos, published by content creators in 2021. Without any classification by type of gambling etc.

Graphic 9. Top 10 most popular gambling streamers, by views of YouTube videos published in 2021

1. NG Slot – offline casino streamer, #2 in overall Global Rating with 3,343 videos, viewed 261,686,645 times since channel was established on 17^th of February 2017. In 2021 he released 995 videos, which were viewed 92,233,471
2. Brian Christopher Slots – offline streamer #1 in the overall rating. His channel has 2,946 videos, which were viewed 302,451,992 times. In 2021, Brian Christopher published 676 streams and has 85,810,556 views for them. His channel was established on June 17^th, 2006.
3. Xposed – unique online casino Twitch streamer, who established his YouTube channel on 31 May 2017. He is in 10^th place in the Global Rating, but 3^rd in the last year. This means that Xposed has a big potential to go up in ranking in the future. He has 650 videos and 68,999,824 views for all times, of which 312 videos and 59, 587,010 views were recorded in 2021. It’s a fantastic pump!

Detailed statistics for in Appendix 1.

TOP 10 YouTube Online Gambling Streamers in 2021

On one hand, online casino streamers have fewer views on their channels, but on the other hand, the growth of their channels has been dramatic. Look for yourself.

Graphic 10. Top popular online gambling streamers, by views of YouTube videos published in 2021

1. Xposed
2. SPIKE – the channel was established on 22 December 2019, and it has 393 videos with 36,094,548 views. For the last year, SPIKE published 2017 materials on the YouTube channel, which were viewed 19,650,791 times. This streamer has 7^th place in the all-time Online Streamers Rating.
3. AyeZee – the YouTube channel was founded on 20 March 2017, but the first video was published on March 2^nd, 2021. AyeZee’s channel placed on 15^th place in overall Online Rating, with 380 videos and 19,059,342 It is in 3^rd place for 2021.

For more indicators about the 10 TOP popular online casino streamers, check Appendix 2.

TOP 10 YouTube Offline Gambling Streamers in 2021

Offline streamers are popular in countries where brick-and-mortar casinos are legal: USA, UK, Canada, Australia, and Germany. But the 9 TOP popular streamers in 2021 are from the USA and only All Casino Action (Slotlady) is from Canada. We assume that Las Vegas and the local gambling culture are the main reasons for these results.

Graphic 11. Top popular offline gambling streamers, by views of YouTube videos published in 2021

1. NG Slot
2. Brian Christopher Slots
3. Lady Luck HQ – it’s a channel without a big history, but with cool results. It was founded on February 26^th, 2018, and it has 1,367 videos that were viewed 99,607,526 Last year Lady Luck published 504 videos and they were viewed 44, 559,133 times. Practically half of all views on the channel were recorded in 2021.

More details and results are in Appendix 3.

TOP 10 YouTube Lottery & Scratch Cards Streamers in 2021

Lottery games are popular around the world, as they are different from one country to the next, and only a small number of lotteries have global coverage. This is the reason why most of the lottery streamers are only popular in their own countries. But even so, the top YouTube channels in this category have tens of millions of views and thousands of subscribers.

Graphic 12. Top popular lottery and scratch cards streamers by views of YouTube videos, published in 2021

1. ARPLATINUM – this is the streamer with the oldest channel on YouTube, from our database. But he didn’t start his channel as gambling-related initially. He is the second in all-time lottery streamers rating and first place for 2021.
2. Fixin To Scratch – YouTube blogger that plays scratch cards and offline slot machines. He is at 35^th place in the overall lottery rating, and in 2^nd place for 2021. The channel was established in 2011.
3. Get Rich or Die Scratching – This is an author with a young channel – it was founded in 2019 and it grew fast. It's #6 in the all-time lottery streamers Rating and #3 for 2021. If 2022 is as successful, its author will have the opportunity to stay at #3 in the Rating.

Complete the data report in Appendix 4.

Conclusion

This is the first streamer's research from NewSlotGames and we’d like to make it better in 2022. Our next steps are to:

• Expand the streamer's database with strong local authors
• Expand the number of metrics
• Provide monthly reports

We think that it can be interesting for streamers and the industry. If you have ideas, offers, or comments, feel free to contact us.

Author: Max Zavin, founder of NewSlotGames.NET

Appendix 1. TOP 45 YouTube gambling streamers by views of videos, publishing in 2021

Channel	Videos	Views	Likes	Comments
1. NG Slot	955	92 233 471	3 383 327	136 406
2. Brian Christopher Slots	676	85 810 556	2 794 434	77 255
3. Xposed	312	59 587 010	965 229	56 230
4. Lady Luck HQ	504	44 559 133	1 105 804	75 532
5. MG21	719	37 935 967	772 818	6 073
6. SDGuy 1234	445	26 936 148	800 063	48 384
7. SPIKE	217	19 650 791	1 017 730	112 006
8. All Casino Action	506	19 471 678	571 284	33 794
9. AyeZee	380	19 059 342	454 394	86 983
10. Prodigy	328	18 683 880	507 207	31 709
11. The Big Jackpot	686	18 258 495	564 699	24 034
12. VegasLowRoller	483	18 149 730	537 698	41 911
13. WatchGamesTV	250	12 903 497	307 995	20 039
14. TheBigPayback	336	12 511 281	283 292	32 541
15. ARPLATINUM	703	10 601 480	642 423	39 113
16. Slot Queen	455	9 608 520	571 723	32 504
17. Toaster	269	9 254 860	269 468	98 833
18. Foss	175	9 016 524	248 500	15 700
19. Fixin To Scratch	381	8 809 107	415 538	56 145
20. AKAFUJI SLOT	352	8 698 639	173 166	8 360
21. Mr Mike Slots	364	8 490 532	381 696	35 869
22. SPINLIFE	347	7 154 476	101 244	5 948
23. CasinoDaddy	495	7 086 328	65 957	3 738
24. Stop and Step	209	6 862 988	133 787	35 949
25. Chipmonkz Slots	990	6 566 616	233 532	14 997
26. The Slot Museum	191	6 527 170	95 683	4 189
27. Fruity Slots	354	6 471 475	142 443	24 919
28. Mucho Dinero Slots	209	6 339 432	85 675	1 976
29. Neily 777	234	6 124 739	201 563	8 745
30. Dianaevoni Vegas Slot Machine Videos	367	6 065 729	270 144	30 227
31. JuicyFruityyy	229	6 051 704	394 015	12 056
32. Albert's Slot Channel	283	5 992 993	118 911	21 873
33. Bidule - Twitch Highlights	102	5 850 630	144 081	4 483
34. Todo Sobre Casinos AC	119	5 663 301	137 642	28 070
35. ChicoTwins	65	5 543 335	163 091	10 331
36. SlotVLT Mike. Slot Online Italia	279	5 332 322	366 517	18 397
37. BOMBA Slots	299	5 287 996	308 488	47 722
38. Kazlic	273	5 172 873	148 598	51 176
39. Slot Hopper	185	5 137 693	135 915	20 179
40. LetsGiveItASpin	245	5 045 763	77 474	6 530
41. David Labowsky	337	4 691 830	97 381	2 984
42. Get Rich or Die Scratching	368	4 638 620	190 820	26 527
43. SC Slots	197	4 600 354	281 910	35 925
44. OldSchoolSlots	132	4 343 749	227 763	32 388
45. Mid-South Slots	365	4 317 591	147 516	15 956
Other 226 Streamers	42 422	172 857 578	6 828 434	1 371 532
Grand Total	58 792	859 957 926	27 867 072	2 906 238

Appendix 2. TOP 10 online casino streamers 2021 statistic for videos published in 2021

Channel	Videos	Views	Likes	Comments
1. Xposed	312	59 587 010	965 229	56 230
2. SPIKE	217	19 650 791	1 017 730	112 006
3. AyeZee	380	19 059 342	454 394	86 983
4. Prodigy	328	18 683 880	507 207	31 709
5. WatchGamesTV	250	12 903 497	307 995	20 039
6. Toaster	269	9 254 860	269 468	98 833
7. Foss	175	9 016 524	248 500	15 700
8. Mr Mike Slots	364	8 490 532	381 696	35 869
9. CasinoDaddy	495	7 086 328	65 957	3 738
10. Stop and Step	209	6 862 988	133 787	35 949

Appendix 3. TOP 10 offline casino streamers 2021 statistic for videos published in 2021

Channel	Videos	Views	Likes	Comments
NG Slot	955	92 233 471	3 383 327	136 406
Brian Christopher Slots	676	85 810 556	2 794 434	77 255
Lady Luck HQ	504	44 559 133	1 105 804	75 532
MG21	719	37 935 967	772 818	6 073
SDGuy 1234	445	26 936 148	800 063	48 384
All Casino Action	506	19 471 678	571 284	33 794
The Big Jackpot	686	18 258 495	564 699	24 034
VegasLowRoller	483	18 149 730	537 698	41 911
TheBigPayback	336	12 511 281	283 292	32 541
Slot Queen	455	9 608 520	571 723	32 504

Appendix 4. TOP 10 lottery & scratch cards streamers 2021 statistic for videos published in 2021

Channel	Videos	Views	Likes	Comments
ARPLATINUM	703	10 601 480	642 423	39 113
Fixin To Scratch	381	8 809 107	415 538	56 145
Get Rich or Die Scratching	368	4 638 620	190 820	26 527
Jonius Gato	365	3 746 578	256 878	51 122
Sandwellmobiles	251	3 647 577	230 171	15 843
OnlyScratchingWinners	445	3 145 592	209 944	30 821
ScratchNfish	277	2 901 702	150 511	34 004
jigsaw jeff	196	2 742 381	120 125	38 297
Scratchin’ Away	193	2 300 474	86 697	21 843
Scratch Life	417	2 232 782	191 891	34 424