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As for the third slot that will have a branded theme, NetEnt plans for it to be based on a hit song that’s connected to the FashionTV channel. It’s called I Want To Be A Trillionaire, it has Anja J as its star, and it was launched in 2014.
Upton mentions how FashionTV comes with a certain type of global reach and identity, which is not going to be found in other parts of the online casino market. They plan to work with their brand and to take advantage of the marketing power and global recognition coming from FashionTV.
This song has a lot of fans, worldwide, and so NetEnt plans to turn it into a slot machine which incorporates the right amount of bling and glamour. It’s what FashionTV Gaming Group wants as well, as Shai Kaplun, their COO, mentions.